Whittaker’s main issue is what, in his opinion, was a core value shift that took place when former chief executive Eric Schmidt stepped down and Larry Page took over at the helm. The former Director acknowledges that advertising has always been Google’s main business, but until Larry Page took over at CEO, advertising was treated as a means to an end, providing the funding that allowed Google employees to build innovative products.

Once Page became Google’s top executive, Whittaker says, the opposite was true. Google’s products became a means to an end, providing the tools Google needs to collect as much personal information as possible about its users, thus better equipping the company to woo advertisers.

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